unitedhealthcare. ♪ ♪ she doesn't even though our really get us. and she'll never know who we are, or what... no way, madden girls?? nike! who's your mommy now? famous brands. famously easy. famous footwear. victory is yours. >>> it is one of the most anticipated retail partnerships just in time for the holidays. target teaming up with nieman marcus. they teamed up for the collection. we have mara sciavamcampo with more. >> reporter: the doors just opened at are target and shoppers can go online to find 24 designers and 50 luxury items and a lot of excitement. it's not a partridge in a pear tree, but nieman marcus has enough for the 12 days of christmas. for the first time ever, the super retailers are partnering with 24 top american designers for a 50-piece gift collection. >> one of the great things about the brands coming together is you can really think about these designers that the average person doesn't get to experience. >> reporter: designers like marc jacobs and jason wu were given free reign on what to create with housewares. >> the gold